Comparison
NumberBroom vs. ActiveProspect: TrustedForm, LeadConduit and Pricing
Is NumberBroom an alternative to ActiveProspect or TrustedForm?
Short answerNo. ActiveProspect's core products are TrustedForm, which documents and stores proof that a consumer gave consent on a form, and LeadConduit, which validates and routes leads in real time. NumberBroom does neither. It runs carrier validation and a TCPA litigator screen on a phone list you upload, at $0.20 per number with a $5 minimum. The overlap is litigator and phone checks, which ActiveProspect sells as third-party add-ons from $0.01 a lookup inside LeadConduit. A litigator screen is not proof of consent, so many teams need both kinds of tool.
On this page
ActiveProspect comes up when people shop for TCPA tools, and it is easy to file it next to litigator scrubbers. It does not belong there. Its core business is consent: proving that a real person filled in a form and agreed to be contacted. This page sets out where that meets what NumberBroom does, using ActiveProspect's own product and pricing pages as scraped on 14 September 2026.
Two different jobs
TrustedForm puts a script on a lead form and issues a certificate for each submission: a timestamp, a session replay, the page URL and the consent language the consumer saw. You retain the certificates you need and can produce one later if a complaint arrives. LeadConduit sits between lead sources and your CRM, validating, enriching and routing each lead as it arrives, with add-ons for phone validation, fraud checks and litigator screens.
NumberBroom handles a list, not a lead flow. You upload a CSV and each row gets carrier validation (line type, carrier, activity score) and a TCPA litigator screen in one job. The output file holds only rows that passed, original columns intact. Litigator matches are removed and counted, never labelled. Each job gets a Record of compliance screening.
| ActiveProspect | NumberBroom | |
|---|---|---|
| Core job | Prove consent (TrustedForm); route leads in real time (LeadConduit) | Screen a phone list before a campaign |
| Proof of consent | Yes: certificates kept up to 5 years when retained | No |
| Litigator screening | Third-party add-ons, $0.01 per scrub, inside LeadConduit | Included in every job |
| Phone validation | Third-party add-ons, $0.01 to $0.10 per lookup | Line type, carrier and activity score in every job |
| National DNC Registry | No registry product found on the pages checked | No |
| Entry price | TrustedForm Retain $10/mo minimum; Certify free | $5 minimum job |
| Contract | Pay-as-you-go, or annual with $24K+ commitment | None |
| Platform fee on top | LeadConduit lead events, from $0.15 each for the first 1,000 | None; price shown before you pay |
Pricing, read carefully
On unit price for the overlapping checks, ActiveProspect's marketplace is cheaper, and it would be misleading to suggest otherwise. A litigator scrub from Blacklist Alliance or dnc.com is listed at $0.01 a lookup. NumberBroom's first band is $0.20 per number, falling to $0.16 from number 2,001 and $0.08 from number 5,001.
The difference is in what the number buys. Those add-ons run inside a LeadConduit flow, and LeadConduit bills each lead event on top, $0.15 apiece for the first 1,000 per its support pricing article. NumberBroom's price is the whole job: carrier validation and the litigator screen together, no account to set up to pay, and a total shown before checkout. For a team moving thousands of leads a day through a real-time pipeline, ActiveProspect is built for that and NumberBroom is not. For someone holding one exported list this afternoon, a flow is more setup than the question needs.
A clean list is not a consented list
Screening removes known litigators and numbers that fail validation. It does not establish that anyone agreed to hear from you. TCPA damages start at $500 per violation, and a court may raise them to up to $1,500 where it finds the violation willful or knowing. If your calls or texts need prior express written consent, the evidence of that consent is what protects you, and that is ActiveProspect's territory, not ours.
When to use both
- You generate or buy web leads. Certify and retain consent with TrustedForm at the form. No list tool replaces that.
- Leads flow in continuously. Screen them in real time with LeadConduit add-ons. NumberBroom has no real-time lead routing, and its API has no batch endpoint.
- You are about to run a campaign on an older or assembled list, such as aged leads pulled from your CRM or a list that never went through a flow. Upload it to NumberBroom, get the litigator matches out and the line types in, and keep the dated screening record alongside whatever consent records you hold.
Where each one fits
ActiveProspect is the right purchase when the question is "can I prove this person agreed?" or "how do I route leads automatically?". NumberBroom answers a smaller question: which numbers on this list are safe to put in front of a dialer. For every litigator and DNC vendor's pricing side by side, see TCPA compliance software compared. To try NumberBroom on your own data first, the homepage previews 20 rows of an upload free, and the free contact assessment grades up to 300 rows.
Frequently asked questions
How much does TrustedForm cost?
Per ActiveProspect's pages on 14 September 2026: issuing certificates with Certify is free, but an unretained certificate is deleted after 90 days. Keeping one is Retain, priced in tiers. For leads you generate yourself it is $0.12 each for the first 1,000 a month, $0.10 for the next 19,000, $0.08 for the next 30,000 and $0.06 beyond. For leads you buy from vendors it is $0.15, $0.12, $0.10 and $0.08. There is a $10 a month minimum that includes 65 certificates, no annual commitment, and a storage fee of $0.0002 per certificate per month. Retained certificates stay available for up to five years.
Verify, which checks consent language on the certificate, starts at $0.15 per certificate. For Insights the two sources differ: the Certify product page routes it to enterprise customers through a demo, while ActiveProspect's support pricing article lists $0.05 per datapoint.
How much does ActiveProspect cost overall?
Their pricing page describes two routes. Pay-As-You-Go is self-serve, cancel any time, at published per-product rates paid from a digital wallet. Contracted requires an annual contract with a $24,000+ spend commitment and brings custom pricing and a success manager.
LeadConduit itself bills per lead event, whether the lead is accepted, rejected or errors. ActiveProspect's support pricing article (checked 15 September 2026) lists $0.15 per event for the first 1,000, then $0.12 for the next 40,000, $0.10 for the next 50,000, $0.06 for the next 400,000 and $0.05 beyond. A typical lead is two events, one in and one delivered out. The same article says marketplace add-ons carry no extra LeadConduit transaction fee, but also counts outbound integrations such as a DNC scrub as transactions, so we do not estimate an all-in cost per lead.
Does ActiveProspect scrub TCPA litigators?
Yes, through add-ons in the LeadConduit marketplace rather than a product of its own. The add-ons page lists Blacklist Alliance's Litigation Firewall and Contact Center Compliance's (dnc.com) Litigator Scrub at $0.01 per scrub each, plus phone validation add-ons from several providers. SuppressionList checks leads against lists you upload yourself, such as your own DNC or litigator lists; its query price differs between ActiveProspect's pages ($0.01 on the add-ons page, $0.05 in the support pricing article), so check before you rely on either.
Per lookup, those add-on rates are far below NumberBroom's $0.20. They run inside a LeadConduit flow, which bills each lead event separately, from $0.15 for the first 1,000. See NumberBroom vs. Blacklist Alliance for that vendor's direct pricing.
Can a litigator scrub replace TrustedForm?
No, and the reverse is also true. A litigator screen tells you a number belongs to someone who files TCPA lawsuits. It says nothing about whether the person on the other end agreed to be contacted. TrustedForm documents that consent event, but a certificate does not tell you whether the number is a landline, disconnected or tied to a serial filer. Where prior express written consent is required, you need the consent record. Screening is a separate layer on top.
Is the FCC one-to-one consent rule something TrustedForm Verify needs to check?
TrustedForm Verify is marketed partly around the FCC's one-to-one consent requirement. That rule was vacated by the Eleventh Circuit in January 2025 and never took effect. Verify also checks disclosure language against criteria you set, which has value regardless. Just do not buy it on the understanding that one-to-one consent is currently required by the FCC.
Does NumberBroom capture consent or scrub the National DNC Registry?
No to both. NumberBroom issues no consent certificates and has no form script. It does not scrub the National Do Not Call Registry either; registry access runs through a Subscription Account Number the seller holds. See Do I need a SAN? for what that credential gates.
- ActiveProspect -- Pricing (scraped 2026-09-14)
- ActiveProspect -- TrustedForm Retain pricing (scraped 2026-09-14)
- ActiveProspect -- LeadConduit add-on services (scraped 2026-09-15)
- ActiveProspect Support -- ActiveProspect Pricing (scraped 2026-09-15)
- 47 U.S.C. § 227 -- Restrictions on the use of telephone equipment (Cornell LII)